How do you make a men’s magazine for the podcast generation?
That was the challenge facing me and my producer Matt Hill as we devised a show that, let’s be honest, was reverse engineered from a pun on my name...
Here's what we came up with. Each week Ollie Peart kicks off the show, light-heartedly debating his choice of the week's trends in a section we call The Zeitgeist, because apparently Google apparently aren't bothered about suing us.
Next comes an unpredictable middle feature, in which I hit the road to meet unusual characters who provoke or confuse me: a theme park designer, a consumer psychologist, a gambling addict. Through their stories (always recorded face-to-face), I try to learn something, however small: how to make the perfect cup of coffee; how to stop your phone from spying on you; where to sit get the best view in an IMAX cinema.
Then, at the back, the sex bit: The Foxhole, in which the softly-spoken, foul-mouthed love expert Alix Fox joins me tackle listener questions about the messy brilliance of sex and the difficult, darker side of it too.
Then each show finishes with, what else?, a song! I'm very proud of the show, which across our first twenty episodes has attracted over 400,000 downloads, and been critically acclaimed in The Observer, Metro, and The Times.